AIS Logo
← Back to Library
Successfully Organizing AI Innovation Through Collaboration with Startups

Successfully Organizing AI Innovation Through Collaboration with Startups

Jana Oehmichen, Alexander Schult, John Qi Dong
This study examines how established firms can successfully partner with Artificial Intelligence (AI) startups to foster innovation. Based on an in-depth analysis of six real-world AI implementation projects across two startups, the research identifies five key challenges and provides corresponding recommendations for navigating these collaborations effectively.

Problem Established companies often lack the specialized expertise needed to leverage AI technologies, leading them to partner with startups. However, these collaborations introduce unique difficulties, such as assessing a startup's true capabilities, identifying high-impact AI applications, aligning commercial interests, and managing organizational change, which can derail innovation efforts.

Outcome - Challenge 1: Finding the right AI startup. Firms should overcome the inscrutability of AI startups by assessing credible quality signals, such as investor backing, academic achievements of staff, and success in prior contests, rather than relying solely on product demos.
- Challenge 2: Identifying the right AI use case. Instead of focusing on data availability, companies should collaborate with startups in workshops to identify use cases with the highest potential for value creation and business impact.
- Challenge 3: Agreeing on commercial terms. To align incentives and reduce information asymmetry, contracts should include performance-based or usage-based compensation, linking the startup's payment to the value generated by the AI solution.
- Challenge 4: Considering the impact on people. Firms must manage user acceptance by carefully selecting the degree of AI autonomy, involving employees in the design process, and clarifying the startup's role to mitigate fears of job displacement.
- Challenge 5: Overcoming implementation roadblocks. Depending on the company's organizational maturity, it should either facilitate deep collaboration between the startup and all internal stakeholders or use the startup to build new systems that bypass internal roadblocks entirely.
Artificial Intelligence, AI Innovation, Corporate-startup collaboration, Open Innovation, Digital Transformation, AI Startups