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Frugal Fintech Ecosystem Development: A Resource Orchestration Perspective

Frugal Fintech Ecosystem Development: A Resource Orchestration Perspective

Prakash Dhavamani, Barney Tan, Daniel Gozman, Leben Johnson
This study investigates how a financial technology (Fintech) ecosystem was successfully established in a resource-constrained environment, using the Vizag Fintech Valley in India as a case study. The research examines the specific processes of gathering resources, building capabilities, and creating market value under significant budget limitations. It proposes a practical framework to guide the development of similar 'frugal' innovation hubs in other developing regions.

Problem There is limited research on how to launch and develop a Fintech ecosystem, especially in resource-scarce developing countries where the potential benefits like financial inclusion are greatest. Most existing studies focus on developed nations, and their findings are not easily transferable to environments with tight budgets, a lack of specialized talent, and less mature infrastructure. This knowledge gap makes it difficult for policymakers and entrepreneurs to create successful Fintech hubs in these regions.

Outcome - The research introduces a practical framework for building Fintech ecosystems in resource-scarce settings, called the Frugal Fintech Ecosystem Development (FFED) framework.
- The framework identifies three core stages: Structuring (gathering and prioritizing available resources), Bundling (combining resources to build capabilities), and Leveraging (using those capabilities to seize market opportunities).
- It highlights five key sub-processes for success in a frugal context: bricolaging (creatively using resources at hand), prioritizing, emulating (learning from established ecosystems), extrapolating, and sandboxing (safe, small-scale experimentation).
- The study shows that by orchestrating resources effectively, even frugal ecosystems can achieve outcomes comparable to those in well-funded regions, a concept termed 'equifinality'.
- The findings offer an evidence-based guide for policymakers to design regulations and support models that foster sustainable Fintech growth in developing economies.
Fintech Ecosystem, India, Frugal Innovation, Resource Orchestration, Case Study